Michelin Unveils All-New Track Signage Featuring the Michelin® Pilot® Super Sport Tire 

Walkover Bridge

GREENVILLE, S.C. (February 3, 2011) – This year, visitors of Sebring International Raceway will be introduced to the latest Michelin ultra-high performance (UHP) consumer tire offering, as Michelin becomes the official tire of Sebring International Raceway. The MICHELIN® Pilot® Super Sport tire, born from endurance racing, launches in the United States this April and is appropriately featured on the newest signage around the Sebring track. (photo link #1) The signage will make its debut in front of an audience of over 175,000 fans attending the Twelve Hours of Sebring race weekend, March 16-19, 2011.

“It is very fitting that we begin the North American launch of our outstanding new Michelin Pilot Super Sport tire here at Sebring, the home of America’s premier sports car endurance event, the Twelve Hours of Sebring,” said Don Byrd, vice-president, marketing, Michelin Americas Small Tires (MAST).  “The turn 17 bridge linking the pit and paddock area to the infield and the fans is the ideal visual link connecting our Michelin Pilot Super Sport tire’s endurance racing technology to consumers.” (photo link #2)

Michelin’s decision to prominently feature its newest UHP tire on billboards in prime locations around the 3.7 mile Sebring circuit, matches its commitment to delivering race tires with all-around performance in braking, turn in, cornering power, corner exit and power down around the track.

 “We are delighted to welcome Michelin as the official tire of Sebring and to help them feature the all-new Michelin Pilot Super Sport,” said Tres Stephenson, Sebring president & general manager.  “Michelin became the first tire maker and just the fourth manufacturer (joining Porsche, Ferrari, and Audi) inducted into the Sebring Hall of Fame in 2010.  Michelin technical partner teams have won the Mobil 1 Twelve Hours of Sebring for the last 12 consecutive years. Our fans know and respect Michelin.”

The Michelin® Pilot® Super Sport tire owes its excellence to years of success in the world’s most demanding endurance races. As the new benchmark in UHP tires, the Michelin® Pilot® Super Sport tire integrates technologies that have demonstrated their validity and efficiency at the highest levels of motorsports.  In fact, two of the three most innovative technologies featured in the new Michelin® Pilot® Super Sport tire, were developed at Sebring and at the 24 Hours of Le Mans: a Bi-Compound tread, allowing for exceptional grip and endurance and Twaron, a high-density fiber providing the Michelin® Pilot® Super Sport tire with superior high-speed stability.

Pilot Super Sport Logo

An additional feature of the new Michelin® Pilot® Super Sport tire is a continued expansion of Michelin’s long-standing reputation for delivering extended wear with a balance of performances. Thanks to continued development in design, construction, compounds and materials, Michelin teams have reduced tire usage at the 24 Hours of Le Mans by over 20 percent in the last two years while continuing Michelin’s unprecedented record of success.

 “Michelin seeks out open competition like the ALMS for many reasons including a technical push to constantly innovate and develop new technologies, while allowing consumers to see our performance advantages for themselves,” said Byrd. “Adding our signage and relationship with an iconic venue like Sebring reinforces that approach.”

Manufacturers and top independent teams from Audi, Aston Martin, Porsche, Peugeot, Honda, Ferrari, Corvette, and Toyota have chosen Michelin as their technical partner for the 2011 American Le Mans Series, and Intercontinental Le Mans Cup seasons.

The 59th running of the Mobil 1 Twelve Hours of Sebring presented by Fresh From Florida will be held on Saturday, March 19, 2011.

About Michelin

Dedicated to the improvement of sustainable mobility, Michelin (www.michelin.com) designs, manufactures and sells tires for every type of vehicle, including airplanes, automobiles, bicycles, earthmovers, farm equipment, heavy duty trucks, motorcycles and the space shuttle. The company also publishes travel guides, maps and atlases covering Europe, Asia, Africa and North America. Headquartered in Greenville, S.C., Michelin North America employs approximately 20,900 and operates 18 major manufacturing plants in 16 locations.

For more information, visit www.michelinmedia.com or contact:


Lynne Fowler                                                                        John Love

Michelin North America                                                     EMC Strategic Communications

office: 1 864 458 6365                                                           office: 1 248 816 0106

mobile: 1 864 561 9914                                                         mobile: 1 313 506 2114

lynne.fowler@us.michelin.com                                          john@emcstrategic.com

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